Instead, find a balance between dedicated followers, currently online followers and moderators.įor instance, the subreddit /r/SEO, at the time of writing, has over 131,000 members, of which 192 are currently online. Don’t merely look at how many followers are listed on the right-hand sidebar. Ideally, pinpoint one active and well-moderated subreddit, and concentrate your efforts there.Ī simple Google search of “Reddit + ” should provide you with at least one subreddit of interest. To prevent your content from coming across as spam, refrain from posting more than two subreddits at a time. Your first step to promoting your web properties on Reddit is to find the appropriate subreddit community for your content. Also, it’s important to be transparent in your posts by being honest about your identity and ownership of the content. In other words, if you’re going to use Reddit to improve your SEO and brand recognition, you should do so responsibly by a engaging in posts that aren’t self-promotional. According to Reddit’s guidelines on self-promotion, users should be active members of the community who actively participate in subreddit discussions unrelated to their own content, and no more than 10% of their posts should link to their own content or properties. Fortunately, you can share your business’s content to Reddit without breaking the rules.
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